![]() ![]() Marker lenses elimiate the need to advertise via Snapcode, as well-the product is the Snapcode. Too-Faced marked their 'Born This Way' product packaging-so when scanned, users can try it on virtually. Louis Vuitton recently added their logo as a marker lens, which means that when their logo is scanned in real life in Snapchat, a virtual door to their latest showroom opens highlighting classic and current collections in a virtual showroom. But they can also be utilized by luxury brands in order to create beautiful AR experiences in the physical world, once again blending the 2. SNAPCHAT LENS STUDIO DOWNLOAD FOR ANDROID HOW TOThe examples Snapchat used were a plant-identifer that, when clicked, would provide information on how to care for that plant (including links to buy those items). It allows the camera to recognize an item and then attaches it to a specific lens. Scan Partners is a powerful tool for brands. This is the first best of both worlds experience. This added expertiental element creates a unified experience that exists wholly online, but that facilitates physical community. ![]() In the example above, multiple people are creating a mural of different colors on one shared space using multiple phones. These dynamic lenses use real-life locations (whole areas or specific buildings) to create a unified AR experience that different Snapchatters can share, as long as they’re in the same physical space-the first of its kind. ![]() What this means for brands is that Snapchat has uniquely positioned itself to allow artists & studios to create unique, branded AR experiences that transcend the digital sphere.īelow I’ve highlighted the features that I’m most excited about, as well as how they can be utilized to elevate users’ AR experiences. If the theme of Snapchat up until now has been “show, don’t tell” the mantra they’ve adopted moving forward seems to be “experience, don’t show”. Like most recent events, this year’s Snapchat Summit was adapted virtually as opposed to existing in a physical space it might seem like a no-brainer for a company whose expertise is in the digital realm-but if anything, this year’s summit has proven Snapchat’s ambition of bridging the gap between between augmented reality, and reality. ![]()
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